Category Image Apple's Stock Continues to Climb


Apple released their Q4 results this week, reporting $546,000,000 profit.
"Apple is slipping in the Industry."
"They're in trouble."
"Apple is just hanging on riding on Microsoft's coat tails."

Where do these rumors come from? This week's quarterly results tell a much different story. Apple reported $546,000,000 profit ($0.62 per diluted share) with a $4,840,000,000 revenue. Hmmmmm... that's a lot of zeros for a struggling company. The truth is Apple hasn't been struggling for a long time. They are the fastest growing company in the computer industry. However, if you present these statistics to an Apple hater, they come back with the famous iPod comments.

"Apple would've died without the iPod."
"The iPod is the only thing keeping them in business."
"Nobody even buys Macs anymore. They just buy iPods."

Well... again the numbers show something different. 58% of the company's Q4 revenue was from new Mac sales. This translates into 1,600,000 Macs that were purchased during Q4. Which is the most Macs sold in one quarter during Apple's 30 year history. Let me repeat that... this past quarter, a non-holiday quarter, was the most successful quarter EVER for new Macs!!! The previous best was last year's holiday quarter, in which Apple sold 1,380,000 new Macs. The next quarter is sure to be a huge quarter for new Mac sales. Some analysts are already estimating numbers approaching 2,000,000, In addition to having a record quarter for Mac sales, Apple also gained some ground on the industry. Their current market share is estimated (by Gartner) at 6.1%. This puts Apple ahead of Toshiba with 5.1% and right on Gateway's tail with 6.4%. Dell and HP take the #1 and #2 spots putting Apple at #4 overall. Pretty impressive for a company who is "struggling to stay afloat." Stop the Apple bashing! Stop the hate!

-AMP

Posted: Friday - October 20, 2006 at 11:35 AM